An email marketing platform is a tool that helps you to create and manage email marketing campaigns. An effective email marketing platform makes it simple to send out any email message, from newsletters to promotions to emails sent to customers who abandoned their carts. Most email marketing systems are SaaS (Software as a Service) solutions hosted in the cloud.
Using email to interact with customers is a terrific idea. You can still get your message through in 2023 by using this tried-and-true marketing strategy. What happens when you combine traditional email advertising with other forms of media such as direct mail, and even the metaverse is even more astounding. In today’s world, multi-channel marketing activities are very necessary. However, your direct marketing approach must have email at the core of your efforts.
Approximately half of the world’s population still uses email regularly. As a result, 64% of small businesses use email to connect with customers, which is higher than any other digital channel except for social media and websites.
Our selection of the top email marketing tools currently accessible is the reason. If you’re looking for the best email marketing platform for your purposes, there are many options out there to choose from.
TOP 15 EMAIL MARKETING PLATFORMS
Choosing the best email marketing software platform for your business is important to the success of your plan. The top 15 Best email marketing software systems make each one a smart choice.
Sendinblue is most popular features is its ability to communicate with customers via multiple channels. The company’s goal is to help businesses satisfy the demands of their customers. They allow you to focus on the most important tasks while automating the less important ones.
The platform’s blend of capabilities makes it so unusual, yet you can instantly create professional-looking emails using its email builder. You can easily create smarter and more enticing email campaigns using chat, SMS marketing, Inbox, CRM, and automation. As a result of Facebook Ads, the ability to retarget and gain new customers is built-in.
Omnisend is an eCommerce-specific email marketing automation platform. Enhancing your newsletters with automatic mailings, segmentation, and SMS is possible. Automated cart abandonment, welcome, and transactional emails are included in the system to help keep customers engaged.
A well-known email marketing software platform, EmailOctopus, aims to make email marketing easier, more intuitive, and cheaper than the competitors. Use a template for a starting point, or create your own from scratch using a drag-and-drop editor.
In addition, a landing page builder is included with the program, so you’ll have everything you need whether you want to generate leads or grow your email list. Integrations are a selling factor for fast-moving companies. EmailOctopus may easily be integrated with a wide range of existing systems, including Shopify, Gravity Forms, and WordPress, making it an attractive option for enterprises with large goals.
EngageBay offers three more products in addition to the single Service Bay product (which includes live chat, help desk reports, tickets, and more).
As part of the CRM and Sales Bay, email connection is also included in the Marketing Bay and All-in-One Suite.
ConvertKit is a win-win situation for artists and e-commerce companies alike. This app’s user-friendly design and abundant features make it an enjoyable experience. More than a dozen capabilities are offered, including opt-in forms, landing pages, email processes, tagging systems, data management, and list segmentation. Designers and developers will appreciate ConvertKit’s integrations with well-known platforms like Woocommerce, PayPal, Stripe, and WordPress.
Marketing professionals from various industries rely on GetResponse for their email marketing campaigns. Segmentation, personalization, email automation, and email templates are all included. There is an Auto Funnel option for email campaigns that provide a pre-made marketing funnel.
An impressive array of tools is available to help you grow your business, including the GetResponse platform. We’ve got everything you need, from A/B testing to email marketing success monitoring.
for small businesses and solopreneurs, AWeber is a good email marketing tool. A landing page and email campaign can be created and launched quickly with this tool. Emails may be sent using a drag-and-drop editor that includes templates, workflows, A/B testing, segmentation, and autoresponders. AWeber’s landing page builder is similar to the other services on our list.
A low-cost email marketing solution, ActiveCampaign is suited for small marketing teams and content suppliers. The features provided are automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling.
Controlled delivery, multi-user editing, and tracking are included, as is information on where your subscribers are located (update multiple fields in an email with subscriber information). Features like tracking, controlled delivery and multi-user editing are some of the more difficult aspects of the product.
MailerLite is a serious challenger in the small-to-medium business market. This email marketing tool includes surveys, automation, pop-ups, and landing pages. In addition, MailerLite is compatible with a wide range of popular e-commerce platforms and SEO marketing tools.
Because of its modest appearance, it appears to be one of the more muted platforms. But that’s what makes it so powerful. Everything about the platform is geared toward development, from eCommerce campaign elements to automation, segmentation, promotional pop-ups, and the capacity to construct landing pages.
Despite its complexity, Drip’s easy integration with e-commerce platforms such as Shopify, WooCommerce, and Magento makes it an excellent choice for eCommerce businesses. Using eCommerce CRM data, you can segment your email list based on various criteria, such as clicks, purchase history, email opens, and more.
This puts Drip in a league of its own among email-marketing solutions that integrate SMS marketing. SMS may be used for many things, from cart abandonment reminders to promotional deals.
Mailchimp is a well-known best email marketing platform. A/B testing, lead capturing, and CRM integration are just some of the features that make it a great tool for newbies and small business owners.
Even though it began as an email-only platform, the platform has evolved into much more. If you’d want to advertise online, you may create a free website, buy a domain name, run paid advertisements, use landing pages on social networks, and even send printed postcards anywhere in the world.
Access to up-to-date customer information via HubSpot’s CRM is one of its best features, allowing you to personalize your communications. There is no need for a designer to use HubSpot to create bespoke, professional-looking emails. You may also use the marketplace to select effective templates for more customization.
Moosend is a great option for small businesses because of its free plan. One of the least expensive options, even if you don’t want to sign up for the free plan.
Consequently, your emails will be more interesting and memorable to your recipients. It’s also one of the better possibilities if you want to include personalization.
Custom sign-up forms are also available, which might be useful if you’re looking to grow your email list. After building a large list, you may employ email marketing automation tools and procedures.
If you are looking for a simple yet effective way to generate sales through email marketing, SendX is a great option for you! You can automate your email marketing with a powerful rules-based interface based on user behavior, audience segmentation, and more. You may upload an opt-in email list, run mass email campaigns, and produce reports to measure, among other things, clicks, opens, and conversions.
There are many services and apps that Bitrix24 wants to replace with a single platform in which your firm may function. Its features include communications, tasks & projects, CRM, a contact center, and a website. Webforms, SMS, and instant messaging marketing are part of Bitrix24’s email platform, as is paid to advertise on digital media sites like Instagram, Facebook and Google.
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