Developing a social media strategy for yourself or a client entails many steps, including deciding the best social media platforms for brand awareness to employ. After all, you want the most bang for your buck with your articles.
So, how do you figure out which channels are the greatest fit and which will you prefer the most popular and well-known sites, such as Facebook, or would you rather go with a newer network with less competition?
In this post, you’ll learn about the various social media platforms and the content that perform well on each.
Quality always takes precedence over quantity. Rather than spreading yourself across several platforms and producing low-quality material, it’s best to focus on two or three and provide high-quality, engaging information on a continuous basis. Concentrating on a few networks gives you more time to connect and have discussions, which leads to more conversions and customers.
It’s critical to establish your social media goals before deciding on the best social media platforms for Brand Awareness to utilize or what sorts of content to provide. You can’t gauge performance unless you have goals and objectives.
“What do I want to achieve on social media?” you might wonder.
Consider the following scenario: Consider employing a combination of targeted Facebook advertisements and short-form vertical videos, such as TikTok or Instagram Reels, to raise brand recognition. If you want to produce more leads, use LinkedIn, which is well-known for B2B marketing.
If you want to sell a product, try using a visual platform such as Instagram or Pinterest, which both provide product tags and pricing as well as connections to your e-commerce site.
The next step is to determine which channels your target demographic uses. For example, if you or your client’s target demographic spends most of their time on LinkedIn, Snapchat would waste time. Check your current statistics to discover what’s working if you’re already utilizing Best Social Media Platforms for Brand Awareness. To see who is seeing and interacting with your material, you may use Facebook Page Insights; for example, Facebook insights are now available on mobile devices.
Pro tip: Measure more information using other social media analytics tools like Sendible. On the other hand, if you’re just getting started or want to check out some new channels, the Pew Research Center has some valuable information on social media demographics.
In the United States, for example, Pinterest is more popular among women (46%) than among males (16 percent). Those with a greater degree of education are more likely to utilize LinkedIn. It is used by over half of persons with a bachelor’s or advanced degree (51%), and 88 percent of LinkedIn users also use Facebook. Make time to research and shortlist the best outlets for your target demographic.
Which social media sites do your rivals use? Checking which social media networks your rivals utilize is another helpful step. Examining your competitors’ content will also offer you a sense of what your industry or niche’s normal material is like.
Question to ponder: What are the most popular channels for generating engagement?
On each channel, what type of material generates the greatest engagement?
Set up alerts and notifications that follow your competitor’s online behavior using social media monitoring tools.
We’ve previously stated that quantity isn’t as vital as quality. It’s critical to determine how many Best Social Media Platforms for Brand Awareness you’ll need to reach your objectives at this point. For example, if you use one channel, you may not be able to raise brand recognition. It’s also crucial to think about your budget and abilities.
What is the maximum number of channels I can manage within my budget? Do I possess the necessary skills to develop content for these channels?
Consider the following scenario: If you have a limited budget, you may only be able to focus on one channel at first. Attempting to cover more channels would result in poor content and interaction. You might not have the expertise to develop the proper content if you have limited resources. For example, if you want to use Pinterest, you’ll need a graphic designer to create amazing photographs. So think about what you can and can’t do with your available resources. Because, at the end of the day, adopting one effective social media network rather than a jumble of channels can help you expand your business faster.
Which social media platforms, and what material style performs best on each? With so many social media outlets to pick from, you’re spoilt for choice when it comes to social media:
Most popular social networks in the globe as of October 2021, sorted by active users (in millions) | Statista. The number of monthly active users ranks among the most popular social networks (MAUs). These networks also have the highest levels of involvement.
Facebook, for example, has a high level of engagement despite being the first network to reach 1 billion MAUs. On the other hand, Pinterest has lower engagement while being the first to reach 10 million MUVs (monthly unique visits).
The majority of social media platforms have a worldwide audience. Others, such as China’s QQ, are country-specific. Each channel has its own set of advantages and disadvantages, as well as the sort of material that works well. Let’s take a look at them one by one.
With over 2 billion monthly users, Facebook is one of the Best Social Media Platforms for Brand Awareness. In terms of business, 80 million SMBs (small and medium-sized enterprises) will use Facebook Pages in 2020, with 10 million utilizing the advertising platform. Regarding social media marketing, Facebook is the most important medium for B2C (68%) and B2B (48%) businesses.
Creating online communities is more essential than chasing followers, according to the newest social media trends, and Facebook is an excellent location to do so!
It’s become considerably more difficult to place pages in consumers’ News feeds as a result of recent algorithm adjustments and the impact of the iOS 14 upgrade on advertising. Facebook Groups, on the other hand, are a different matter.
Users may participate in discussions, locate the material that interests them fast, and connect with others who share their interests. This fosters a feeling of community that is simple to maintain and connect with on a more intimate level.
Instagram is hot on Facebook’s Reels. The network has surpassed traditional platforms such as Twitter and LinkedIn in recent years and now has over 1 billion users. As a result, it’s one of the most crucial social media platforms for marketers.
Because Instagram is a mobile visual app, it’s critical to share high-quality photographs and videos that best represent your or your client’s brand (user-generated material is a terrific method to achieve this!) Also, don’t forget to include hashtags in your descriptions since they help to enhance reach and interaction.
If you want to get the most out of your efforts, take advantage of the most popular social media trend: short-form vertical videos:
Instagram Stories are a popular kind of social media content. Because of their transitory nature, marketers may connect with their customers more provocatively, engage them with quizzes and questions, and tell them about the brand’s narrative. Reels on Instagram are a direct answer to TikTok. And if this is where your target audience spends the majority of their time, you should surely invest in creating this sort of content. These films are an excellent way to capitalize on viral trends, give your audience a behind-the-scenes look at your company, and show them a new aspect of your company.
LinkedIn has grown from a job search site to a professional social network. Individuals and businesses can exchange ideas through posts and articles, even though recruiters still post job positions. LinkedIn now supports native video postings as well as live video broadcasts.
Pro Tip: If you’re publishing video material, make sure to add on-screen subtitles because many people in the office watch in quiet mode.
Because its audience consists of business people from a wide range of sectors, many of whom have decision-making positions, LinkedIn is a popular medium for B2B marketers.
On Twitter, the content is a little different. Twitter, unlike other social media platforms, restricts each tweet to 280 characters, so your message must be succinct. It’s not only a text-based site, either. In the fast-paced News Feed, GIFs, along with photos and videos, will be regularly employed to catch user attention. Twitter is a great place to share ideas, ask questions, make polls, and promote events and site content
According to a variety of Pinterest studies: Pinterest users spend twice as much each month as users of other platforms. It’s where 64 percent of people go to get a trustworthy product or service. Pinterest users spend 40% more each month than users of other social media networks. While shopping, Pinterest users are 66 percent more likely to be receptive to new companies. We believe that this information is sufficient for you or your client to consider trying out our platform.
That is, assuming it is appropriate for your brand. So, let’s have a look at this social networking site. Each Pin contains a picture, infographic, or video, as well as a link back to the source, making it an excellent way to generate traffic to your website.
Pins are also more durable. Unlike Tweets, which have a lifetime of 15-20 minutes, Pins may live for up to four months. Instead of the landscape (16:9) or square formats found on other channels, the best-performing pins are often tall vertical photos, Promoted Pins, Videos, and Shopping Ads can also help you reach your target audience.
After Google, YouTube is the second most popular social networking platform and the second largest search engine. If you’re going to employ video content in your social media strategy, it’s only natural to leverage this platform and understand YouTube SEO as well.
People of all ages (particularly those between the ages of 18 and 35) like viewing videos on the internet. The average monthly viewing time on YouTube is 22.5 hours, with over 70% of users watching on their mobile devices. Films vary in length but compared to shorter videos on Instagram and TikTok, you’ll discover more in-depth ones on this social channel. With this helpful tutorial, you’ll learn how to build a YouTube channel for your business.
Snapchat is a social networking platform that allows users to share photographs and brief videos (known as snaps) with one another. Posts have a finite lifespan, and users have no access to information about how many people have seen them.
Because Snapchat is primarily a messaging software, it is significantly more personal than other social media platforms such as Twitter or Facebook. Marketers and companies utilize Snapchat to interact with their customers on a more intimate level. It’s perfect for offering exclusive behind-the-scenes looks at your company, goods, or services. Snapchat was the first social media platform to provide the Stories feature, but Instagram and Facebook have already surpassed it.
TikTok is a social networking software that allows users to create and share short films. You may make videos that are 3 to 15 seconds long as well as 3 minutes long, still not sure that you should try this social networking platform? Let’s take a look at some of the most current TikTok data:
TikTok has a monthly active user (MAU) count of 1 billion. Further, TikTok is used by 22.32 percent of the 4.48 billion active social media users.
TikTok was the seventh most popular social media app in 2021, which was just created in 2016. Regarding monthly active users, TikTok has eclipsed Twitter, Telegram, Reddit, Pinterest, and Snapchat.
With an average session length of 10.85 minutes, TikTok is the most engaging social media app, surpassing Pinterest in second place with 5.06 minutes. The total watch time of TikTok in 2019 was 68 billion hours. Monthly TikTok users in the United States have surpassed 100 million, accounting for 37.36 percent of the country’s 267.6 million mobile internet users, an increase of 800 percent in just 20 months.
More than 1.4 billion videos every month. This suggests that video has exploded in popularity as a medium. In 2017, Reddit launched its own native video function, allowing users to publish shorter-than-15-minute films directly to the network rather than providing links to third-party sites like YouTube. It was their strategy for keeping people on the site for as long as possible, and it should be yours as well! Play around with the concept of inquiries.
According to research, a post with questions is more likely to generate comments, whereas a post without one receives more upvotes. “If you have…” is the most commonly used phrase in titles. So be careful to try out different title lengths with this sentence.
Quora is a website where you can ask and answer questions. You may also start a blog and write content. Helvijs Smoteks advises that when you select a topic to answer, “make it valuable, easy to read, and amusing” so you may obtain more upvotes and referral traffic. Apart from that, Quora is an excellent social media platform for building an online community. You’ll establish authority by participating and proposing solutions to problems in the comment sections. This authority will lead to brand loyalty in the future.
Why? Because by fixing difficulties for free, you’ll demonstrate to the community that you’re not only interested in making money, but in solving problems and providing real value.
Ev Williams, the co-founder of Twitter, founded Medium, an online publishing platform. “Medium is similar to Twitter, except it focuses on long-form material.”
You may create fresh material or repost your blog posts on Medium to gain further exposure. However, keep in mind that because this Best Social Media Platforms for Brand Awareness has evolved into a play-to-play/read one, it may not attract as much reading as it formerly did.
Nonetheless, you will receive high-quality traffic from this channel. You can also link your Medium profile to your Twitter and Facebook accounts to immediately connect with your social media followers already on Medium.
It’s time to start crafting interesting posts now that you know which social media networks are important to your business. Are you looking for some motivation? To get you started, here are some content ideas:
Celebrating meaningful social media holidays to your audience is a terrific approach to boosting your posts’ reach and engagement. Keeping these blogs relevant to your audience and business is to keep them short and sweet. For example, if your company is active on social media, events like #CommunityManagersAwarenessDay or #WorldEmojiDay can be worth promoting.
Hashtags mark holidays; Pro Tip: For plenty of great dates to post about, check out our Social Media Holiday Calendar. Free social media holiday calendar with 240 events to celebrate
You may make your life simpler by repurposing items. You must take large content pieces (like blog entries) and break them down into smaller parts (like videos & infographics). Then you post them on your company’s social media accounts.
Sharing smaller portions of information is a terrific way to give existing content a fresh lease of life and get more mileage out of stuff you’ve already spent a lot of time generating. Use stock sites like Unsplash or design tools like Canva if you have trouble finding photos to go with your recycled material.
It’s crucial to remember that clean aesthetics and a clever marketing pitch aren’t what binds customers to a company. It’s about people and their tales.
Finally, customers want to learn about the people behind your brand and what makes it unique, so show them what goes on behind the scenes! Introduce your crew on Instagram Stories or use Facebook Live to show how you operate your firm daily. What’s most essential here is capturing who you are as a brand and demonstrating your approach – it’s all about being genuine.
Experiment, fine-tune, and improve: It’s crucial to remember that establishing a strong social media presence takes time. It takes time to figure out what your consumers want. So, treat social media as a learning exercise, and compare the engagement of your posts using a platform like Sendible to see what’s working.
Our comprehensive reports are an excellent method to demonstrate to your clients the value of your social media efforts. Pro tip: Keep track of successful post days and times and the sorts of material that are performing well. Recognize patterns and follow the numbers.
Customers are the lifeblood of every business, so why not utilize social media to thank people who help you succeed?
To enhance the reach of your messages, always tag the necessary social accounts and utilize real photos wherever feasible – followers want to see faces! Customer input may also be turned into entertaining social media postings in various ways. Simply include what they’ve said in your content – a simple review might make for an eye-catching image on Instagram or LinkedIn.
Customers are being recognized on social media. Now it’s your turn. You’re in the greatest possible position to design or alter your social media plan now that you have all of the data on the best-performing social media platforms. Don’t be frightened to try new things! Before diving into social media’s unlimited possibilities, be sure you’ve set quantifiable goals for each channel.
Social Share Links:
Subscribe and up to date for new blog’s