Sending emails at specific times is an important part of maximizing the effectiveness of email marketing. As part of this piece, we’ll discuss selecting the best day and time to send marketing emails and establishing a plan that works for your audience.
First and foremost, you must know your audience’s routines, especially when you are most likely to attract their attention and encourage them to take your desired action. This issue.
Every email list comprises a certain set of people, each with its habits and tendencies. Consequently, the best time to send marketing emails from a clothing store or real estate firm may not be good for you.
Let’s assume that the email list of your baby toy firm is made up of mothers who are at home all day caring for their children. Many of them only read their email in the evenings and on weekends, so sending an email on a Tuesday at 9 am is a complete waste of their time. If you send an email on a Tuesday at 9 am to a list of young professionals constantly checking their emails during the work week, mornings would be ideal for your career counseling organization.
You’ll be able to figure out the optimum day and time to send an email if you pay attention to your target audience’s personalities. Over time, you’ll learn how to set up an email plan that works best for your organization.
A 14 percent boost in revenue may be achieved with automated email marketing. Providing customers with exclusive bargains and information they won’t find anywhere else is a means of delivering them one-of-a-kind offers.
It’s important to tailor your emails to deliver the information your customers want to see, making connecting with them easier. Include information that your customers want to see in your emails, such as special discounts, corporate announcements, or the introduction of new products or services.
HubSpot’s free marketing email service allows users to create and send automated emails. Your emails can be scheduled according to the preferences you’ve specified using this feature. Afterward, your emails will be sent to your designated contact list(s).
Even if you send your emails on a schedule, they won’t be effective if they don’t get to your recipients. Using a few case studies, we’ll be able to assist you in figuring out the best time to send marketing email.
Omnisend analyzed more than 2 billion email marketing campaigns sent through their platform to learn about best practices in various areas, including list generation and campaign timing. According to the firm, promotional emails worked best when delivered throughout the workday. Emails sent at 8 am had the highest open and click-through rates, at 20.32 percent (7.79 percent). Sending an email with high open rates in the morning resulted in fewer orders than sending an email at a different time.
The Omnisend team also determined that the largest click-through and order rates occurred around 5 pm. So, while people are more inclined to check their email first thing in the morning, they may not have time or inclination to purchase until later in the day, according to this possible theory.
These occurrences may not come as a shock to anybody. Around ten o’clock in the morning, most people are already at work, trying to get things done before checking their email and going through their unread messages. The ideal times to send emails, according to Sendinblue’s research, are between 10 am, 3 pm, and 4 pm.
People may be on their way home from work by train or bus or already be at home and checking their email. After lunch, or just before they leave the office, these people are likely to be in the 3:00–4:00 pm time frame. Before turning in for the night, they make one last stop at their computer to look over their email. Even after 7:00 pm, Sendinblue found that click-through rates were still significant.
According To Sendinblue, The Best Time To Send Marketing Email Depends on The Sector
According to Intercom’s analysis of its email open rates, the optimal time to send emails to its B2B audience is between 10:00 am, and 11:00 am.
According to Intercom’s findings, we’ve also discovered the following:
In the same way that studies on the best day to send emails were used as a starting point, you should use your data to assess your selections. Even if customers are more likely to check emails in the morning, you can still benefit by sending emails in the afternoon. Sometimes, sending emails in the afternoon or early evening hours, when people are winding down work or checking email before going to sleep, may be appropriate.
Putting things through their paces is essential. Track open, click-through, and conversion rates by sending emails at various times throughout the day.
Finding a schedule that works for your target audience should be one of your primary objectives as an email marketer.
Fortunately, it’s simple to acquire data to help you better understand the people you’re trying to attract. For example, you may use tools like Google Analytics and Facebook Insights to discover more about your target audience’s geographic location, demographics, and hobbies. Based on this information, it is possible to make accurate assumptions about their daily routine and when they are most likely to react to your emails.
Check your open rates from previous campaigns. The average open rate is 20.94 percent, which varies depending on the type of company. If you’ve previously achieved a decent open rate, there is no need to re-invent the wheel. Schedule your following emails following the times that those emails were sent.
Changing the time of day you send your emails might improve your open rate. Keep in mind that open rates are not the only factor to consider. It would help if you also considered other metrics such as the click-through and conversion rates as well as the bounce rates of your website.
It’s a good idea to check into the email marketing strategies of your competition. For this inquiry, you must go to their websites and sign up for their email newsletters. Most of your competitors send their emails at the same time as you or within a few hours of yours have a rhyme and reason. Emails should be sent at optimal times based on your industry and target audience. Use their email schedule as a starting point for creating your own, but always do tests.
Be aware that even if your plans have been laid out, they might change at any time. To discover the most effective time to send emails to your recipients, you must do regular A/B tests. You can send one email at a time, or you can send two at once. Analyze open rates, conversions, and other metrics to determine the most successful time. Because the optimal time to do this changes, you should do it frequently.
While watching your target audience will offer you the most relevant facts for your marketing approach, case studies can help you get started. Here are a few real-world examples:
During five months in 2019, GetResponse analyzed 4 billion emails sent by its clients, including entrepreneurs, internet marketers, and medium-to-large organizations.
The findings of this study are fascinating. Regarding the best click-to-open ratio, it appears that Saturday and Sunday are more popular than any other day of the week save Monday or Tuesday. This may be because weekends have less competition. On the other hand, 17 percent of all email campaigns were sent on Tuesday, and 18 percent were sent on Saturday and Sunday.
When it comes to email these days, be cautious. If your campaign has a high open-rate, it doesn’t always mean it was a success. Indicators like click-through and conversion rates are important to monitor. If more people click on your email links than join up for your service, buy your product, or take any other action you want them to do, you’re on the right track.
Members of CampaignMonitor sent over 30 billion emails in 2019, including small and medium-sized enterprises from more than 170 countries. Like GetResponse, CampaignMonitor found that open rates were highest on Tuesdays. It turned out that Tuesdays had the highest rate of cancellations. Based on industry-specific open rates, CampaignMonitor concluded that the day of the week you work could have an impact on how effective your email campaign is:
These insights are a great place to start when it comes to campaign planning. Your campaign should be iterated and tested according to best practices so that you can identify the day of the week when your target audience is most receptive to your emails.
As part of their analysis, Klaviyo looked at when their clients made the most money through email marketing. There were higher open rates on Tuesdays, Wednesdays, and Mondays, according to the Klaviyo study of 22,000 advertisements sent out by marketers. Although open rates were at their lowest, they observed that Thursdays had the most income. What customers are eager to receive emails early in the week but not ready to buy until later in the week is one possible conclusion.
It’s important to note that while these studies provide light on the best time to send marketing emails, they don’t give a solution. Emails are most lucrative on Thursdays, although this might vary based on your industry and audience preferences. Even if Tuesdays appear to have the highest open rates, this does not imply that you will experience the biggest number of sales or revenue increases on that day. It’s possible to send instructional emails early in the week and more practical emails later in the week.
To reiterate, these data should not be utilized to determine the best time to send marketing emails. Running many tests might help you figure out which days are optimal for your target audience and specific goals. You shouldn’t be surprised if Tuesdays aren’t the best day to send emails. Your company’s uniqueness may be measured by looking at the numbers.
There is no one-size-fits-all approach to increasing open email rates. An email marketer must do their homework, test different times and days of the week, and conclude what is effective and what is not.
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