17 Content Promotion Strategies For 2023

Both social media and email marketing are important for increasing your audience. Your newsletter should be promoted across many social media channels, enticing readers to follow and engage with your company. Sharing your emails and articles on social media will help you reach your target audience without spending any money or work on it.

Before settling on a strategy for content marketing, think about how much time and money you’re willing to put into it and the goals you want to achieve. Some routes lead to discoveries, while others lead to conversions. When comparing social media to email, social media is better at discovering new things. Unaware users are more likely to stumble upon your content because of the search engine’s indexing algorithms. When it comes to content marketing, email is a must-have if you want to see a boost in conversions. Subscribers to your email list are the most enthusiastic and, as a result, are more likely to become customers.

Content is an important part of every modern marketing and branding strategy. From blogs and social media postings to e-books, webinars, and thought leadership articles, consumers are drawn to content that provides value. The business sector recognizes the necessity of content development but is unaware of Content Promotion Strategies importance. Only 12% of marketing specialists feel their content is reaching the right audience. The answer is to spread the word about your material. There are various ways to get your message out there, but the appropriate strategy and tools may assist in guaranteeing that your message reaches its intended audience.

Our content promotion toolbox includes 17 suggestions for ensuring your material reaches its target audience.

Make It Simple For People To Share Your Material On Social Media

The foundation of every effective content promotion campaign is high-quality content. SEMrush’s Topic Research Tool will help you identify the content needs of your target audience (and what will get them clicking).

Every content you write should have visible share buttons. A floating bar with sharing links that may be seen while the reader scrolls through the Content Promotion Strategies are a great idea. If a particularly intriguing comment or fact strikes them, they can share it right then and there.

Check To See If Your Images Are Sharing-Friendly

A saying that a picture is worth a thousand words. Even in the digital age, this adage is true. When posting images on social media, ensure they’re the right size. Keep in mind that the way different websites handle picture cropping will vary. While Instagram displays a square photo with dimensions of 640 by 640 pixels, the horizontal rectangles displayed on Twitter are 440 by 220 pixels. Before sending your images, make sure they are clear. Increasing an image’s size inevitably causes it to grow fuzzier.

Use Video To Repurpose Content

The new holy grail: Video for social media marketing, specifically. The future of brand storytelling is vertical video optimized for viewing on mobile devices. Don’t dwell on something you can’t change.

It is possible to utilize short clips to advertise a variety of topics. Think about a piece you’ve published that features quotes from a popular influencer. It’s a great way to repeat information and point viewers to the source by capturing a little video clip of the influencer speaking.

Ensure Organic Content Promotion By Effectively Using Keywords

Customers can find your material on their own by using search engines. Including keywords that draw readers to your content is the key to success. SEMrush’s SEO Content Template is a step-by-step guide to creating unique Content Promotion Strategies that gets results.

It’s not just keywords included in these guidelines but also the top 10 competitors’ rankings. The SEMrush SEO Writing Assistant is used to improve readability and tone to make content SEO-friendly.

Monitor Your Competitors’ Brand Mentions Finding Publisher Targets

If you’re trying to discover where your competitors are receiving backlinks, one way is to look at where they’re getting them. Using our Brand Monitoring Tool, you can find out which publications mention your competition and how effective this coverage is by collecting the predicted reach and publication sentiment.

Use Your Email List To Find Content Partners And Offer Them A Newsletter Exchange

Email marketing isn’t dead despite the popularity of social media platforms like Facebook and Twitter. People that subscribe to your email list do so because they are interested in what you have to say. People are likelier to listen if they know they’ll get something out of it.

Regarding best digital marketing, email has a higher click-through rate than any other medium. Trade content features with other organizations in your industry that send out email newsletters, if possible. It’s a win-win situation if you can connect to their content in your email newsletter, and they can link to yours. The more individuals who view your content, the more likely they will sign up for your newsletter.

Sending And Receiving Tweets Is As Simple As Clicking “Tweet” Or “Post”

Don’t just send a new email to your subscribers when you have anything new to say. Make use of platforms as available to you and share frequently. Be sure to post on many accounts, as well. Sharing your content on social media sites like LinkedIn and Facebook is possible.

To make it beneficial and easier for you to keep track of all the different media outlets, SEMrush has developed several tools.

Highlight Authoritative Quotes To Encourage People To Share Them

It’s not everyone’s job to change the minds of others. But it doesn’t rule out the prospect of them helping promote your work. Using an expert in your article? Send them an email and mention them on social media after it’s published. The following is an example from a university professor: They have less than 1,000 followers on social media.

They retweeted your link since you mentioned them. Finally, they share it with their employer’s social media accounts, which have more than a million followers. Your usage of one quotation allowed you to reach a larger audience.

Use The Comment Section To Its Fullest Potential

Interacting with your audience may be as simple as leaving thoughtful comments on another people’s work. You attract new consumers while establishing yourself as an expert. Leaving a quick remark on a piece of content is easy and free. Remember to abide by the rules.

The links are restricted on some websites, such as (which can look spammy and turn off users). Make sure to react to any feedback you get on your work. In terms of comments, this two-way approach will likely encourage people to share your stuff in the future.

Share Content With Resources

Recognizing and acknowledging the work of others is an important ethical principle in the world of content creation. It’s also a unique way to spread the word about your work.

The first and most important thing you’re doing is giving credit to the proper people. Send an email on social media to the author if you’ve used their work, for example, a link. You’re either developing an existing connection in your field or starting a new one altogether. Lastly, the person you contact may independently distribute your work.

Attend And Participate In Content-Related Events

It’s possible to expand your audience by joining online forums such as Medium, and GrowthHackers. Posting your material here is also a great way to gain backlinks. Your industry will significantly impact the neighborhood you end up settling in. Because you’ll be accessing people actively interested in your subject, you’ll obtain more helpful content interaction by targeting specialized sites.

Participating in the community by making meaningful contributions and leaving comments on other people’s work might help you gain visibility and grow your following.

Make The Most Of Your Connections

You don’t always rely on influencers, content communities, and social media users to advertise your material. Within your firm, you’re likely to find a wealth of contacts that may help you grow your business.

Workers at major corporations are often uninformed of the nation’s methods in place. To encourage people to contribute, make sure new material is regularly supplied. The company’s employees may have specialized followings since they operate in a certain sector, which is a plus.

Reducing, Reusing, And Recycling Your Content (R2R)

Repurposing material is not only acceptable, but it also saves your content production team time, energy, and effort. It is used to promote items as well.

Depending on the logic, people absorb media in different ways. White papers with high click-through rates and high levels of social sharing are more likely to be read and shared than those with lower numbers. You may compose a short podcast script using the white paper’s arguments. Turning a textual format into an audio one may appeal to a broader demographic.

Try Paid Ads

Sharing your content on social media may go a long way in getting your message out at a nominal price. Your content may benefit from paid advertising that is carefully targeted. Pay-per-click ads on Google or sponsored social media ads, especially in longer formats like e-books or video lectures, are another alternative for disseminating new knowledge.

If you’re going to spend money, you’ll want to put it in areas with high traffic. Do not invest recklessly, however. To get PPC ads, you should use the SEMrush Content Marketing Toolkit. Also, check out the CPC Map to discover how much advertising costs in different countries.

You Should Promote Your Content Timely

When it comes to content marketing, Timing matters a lot. Attempting to reach your intended audience in the middle of the night on a Wednesday night when most people are fast asleep is unlikely to provide positive results. Remember when I told you to keep promoting your content? Here’s how you can combine that advice with the one you’re about to read.

Let’s pretend you’re advertising a new e-book on Amazon. You’ll need to use your large Twitter following to spread the word about your work. You might start by scheduling a few tweets during peak traffic times. When there is less traffic and hence less background noise, it may be advantageous to share (again).

Make Each Content Marketing Strategy One-Of-A-Kind

When it comes to time, a good Content Promotion Strategies relies heavily on preparation. We’ve highlighted a few effective methods for promoting your content in the list above. To be clear, none of these proposals are mandatory.

A strategy for content marketing is a need. Your job is to find out how to employ such methods to reach your target audience. Consider, for instance, your intended audience. TikTok and Instagram Reels, two popular video-sharing applications, may be able to reach a younger demographic.

Reaching people over 60 via email and Facebook is the most effective advertising technique. Before you even begin writing your content, a well-thought-out strategy will help you plan for its distribution and marketing.

Based On What You’ve Learned From Your Study, Alter Your Content Marketing Plan

Don’t forget that no one strategy for promoting content exists in stone. One of the most tempting qualities of content creation and promotion in the digital age is flexibility. Don’t dwell on something you can’t change. You can increase the number of podcasts and social media videos you produce if you see that they are increasingly popular.

Spend more time on Twitter conversations if you find that tweeting a blog post produces the greatest engagement. In addition to tracking social interaction and other publications’ success, our Post Tracking Tool lets you keep track of your website’s referral traffic.