12 Creative Link Building Ideas That Work 2023

What are the benefits of employing a link-building approach

It is impossible to exaggerate the significance of new link building ideas regarding SEO. Google uses it as a primary factor in deciding who appears on the first page of search results.

3.8 times as many backlinks to pages that rank first in Google SERPs as those that rank second through tenth. Several links pointing to your website is taken into account by Google, Bing, Yahoo, and other search engines when deciding how to rank it (and the quality of those links).

The more high-quality, trustworthy, and authoritative websites connect to you, the more prominent your blog posts and sales pages seem on the search results page. Consumers may find your website more easily if you have links pointing to it, which increases traffic and builds customer confidence. Users are more likely to trust you if other websites feel you know what you’re saying.

Techniques vs. strategies for link building

Tactics and strategies are two independent concepts. When talking about “strategic,” we’re referring to the big picture plan.

Strategy is a term used to describe the method through which an objective is reached. There is just ONE method for new building backlinks: Produce content worthy of being linked to. Even if it sounds like common sense, you may have heard it a thousand times before, but it’s true. That doesn’t mean you have to create lengthy blog posts or interactive manuals, as some people would have you believe. Several companies’ products and services are “linkable” in their own right.

For example, our technologies generate far more backlinks than our content does. Examine our Keywords Explorer tool’s growing number of inbound links.

Connections to the explorer of keywords

Now that we’ve established our goals, it’s time to devise some tactics. “Tactical considerations” rather than “Strategy considerations” should be used. Think of your plan as the engine and your techniques as the pistons that keep your best link building ideas efforts moving.

Extend your horizons

Almost every successful new link building Ideas technique relies heavily on outreach. What is meant by the term “outreach” in this context?

Many individuals connect to ahrefs.com because they find our tools useful and like using them. To do this, get in touch with people in your field and inform them about your work. When it comes to content, though, you don’t need anything at all. Your product, service, company, brand or personality may be linked.

Ahrefs’s Site Explorer

In addition to Ahrefs, there are 300 more useful items on the list for entrepreneurs and small enterprises alike. This is excellent data for creating a online marketing strategy. It shows that our solutions are useful to this particular set of people (entrepreneurs) because they help them resolve a particular issue (SEO).

Ahrefs is a great tool for entrepreneurs and startups, so why don’t you spread the word? They may include us in future stories if they find our products useful. If they don’t, they’ll most likely tell us, and we may use that knowledge to fine-tune our targeting in the future. Linkable resources are almost always the best option for outreach.

To do this, you need to reach out to people in your target market and let them know about beneficial resources you’ve found, such as important blog posts, online tools, infographics, and so on.

What’s the best person to contact with a message

The people whose posts contain the term you want to be found under as a keyword. A list of those who have linked to other entries on the topic. Content Explorer is the finest tool for identifying persons who meet the first condition. If you only type in a word or phrase, it will search nearly 1 billion online pages.

Let’s see how “guest blogging” works out. There are 37,726 outcomes. When the “one article per domain” checkbox is selected, there will be a list of separate websites to contact. Sending an email is all that is required of you at this point.

The Best Methods for Creating Backlinks

As with any endeavor, a clear end goal is crucial when formulating a strategy. For a network of linkages to grow, it will require time, effort, and patience.

You’ll need to keep re-evaluating your strategies to find out what is and is not working throughout your campaign. The following are 7 best link building strategies you may implement right away.

Publish Link-Worthy Content

If you produce your stuff well, people will want to relate to it. In addition to being interesting and entertaining, high-quality content is useful and instructive. It addresses a common issue or replies to frequently asked questions. When an editor links to a website that is relevant to their readers, it is more likely that they will also link to your page.

On the other side, many creative SEO experts produce link-worthy material by answering frequently asked queries. If you want your content to gain backlinks, it must not only answer questions and solve problems but also do it uniquely.

Listed here are a few instances of link-worthy content

• Instructive posts about how to accomplish various tasks.
• Information based on current trends and statistics.
• To be effective, your research should focus on topics relevant to your field of expertise.
• Educational content.
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• Inspiring articles and content
• Constantly up-to-date content.

An audit of your present content will help you identify the areas you need to improve if you want to build more linkable content. Next, you may use the methods described above to determine what materials you should begin with and how much you will ultimately require.

Getting the word out

Outreach is the process of obtaining a backlink from a website by contacting them. Once you’ve developed a piece of linkable content, it’s imperative that you distribute it to other websites you feel may profit from it.

You may demonstrate to Google that your site is an authority on a specific issue by getting a high-authority backlink. Votes of confidence from one website to another are known as “backlinks.”

Increase your target market by bringing in new customers through backlinks from other websites. In most cases, outreach comprises SEO specialists proposing articles to site editors and explaining why they could benefit from them. But there is a multitude of ways to get the word out, such as:

• Press releases are a good way to get links from reputable websites.
• Promoting new products is a good idea.
• See if there are any linkages to previously published material.
• Fix any mentions that are not linked.
• SEOs and site editors might benefit from building professional connections through outreach.

Outreach may appear to be a straightforward process, but it’s important to keep in mind the following best practices

• All of your communications should be personalized. Your message should be unique for each individual.
• Keep it brief and direct. The site’s editors don’t have much time to read extensive emails.
• Describe how linking to your website or article will help them.
• They’ll thank you for it. If you make it as simple as feasible, they’ll appreciate it.

 Make Newsworthy Moves

Getting connections from a news site may seem unclear at first, but there are various advantages to using this method. A vast readership may be found in many journals, and some of these readers will be referred to your website.

An additional benefit of having a backlink from an authoritative publication like a magazine is that they are often considered authorities in their professions. Even if you think your firm’s products are interesting, you should consider what is relevant to your organization and the publication you are targeting.

Take a look at the following options

• Plan a get-together.
• Pay it forward by donating to an excellent charity.
• Nonprofit corporation.
• Come up with a brand-new item or service.
• Make a public statement regarding a new partnership.
• Create a scholarship program.

As soon as you’ve decided on your newsworthy methods, propose authors, periodicals, and anybody else you know in the media. As a result, you’ll need to persuade your story’s readers because it matters to them.

Technical search engine optimization

One way to gain links is to do a technical audit of your backlinks. At any point, a link might be broken. Fewer pages are included. In addition, the website editors are blissfully unaware of the broken links on your page. Backlink analysis can help you track how well your backlinks are working.

In this strategy, the following are some of the tactics used

• Email the site’s editor with the correct link and a brief explanation of how it improves their site if you detect a broken link.
• Create a new link to a similar page to fix 404 issues.
• Redirects must be removed: Verify that all redirects route to the correct location. Remove redirect chains as much as you can.
• You may want to double-check that all of your links have been converted from HTTP to HTTPS if you’ve lately moved to HTTPS.
• Resolving these problems is essential to re-establishing the connection between the two websites.
• If you want to increase organic traffic to your website, you need to reclaim these links from redirects or 404 pages.
• Bots will also find it easier to crawl and index your site if you fix these connections.

The term “thought leader” refers to someone considered an expert in their profession. As you can see, there are various advantages to becoming a thought leader in your profession. They are always producing new materials and generating new ideas in their sector. This makes people more likely to trust and depend on their information. Thought leadership content can also assist Google.

The more people who utilize your content as a reference, the more authority you’ll get with the search engine giant. Thought leadership material is exactly what Google is looking for when providing relevant information to its users.

To be a successful thought leader, consider the following strategies

• One of the best ways to get your name out there is to do guest blogging on relevant websites.
• Participating in Q&A forums by providing answers to user-posted queries.
• Making social media posts.
• Creating certifications or classes for online learning.
• It’s a great way to keep readers abreast of recent developments in the sector.
• Hosting a webinar or podcast is an excellent option if you want to get your message out there.
• To be a thought leader, you must do your homework, build a solid online presence, and keep up with the latest developments in your field.

Never Use This Link Building Technique

If we’re talking about effective link building Ideas, it’s only fair to provide the techniques to avoid rapidly.

 This tactic is considered spammy by Google, and your site may get penalized if you employ it.

A few instances of black hat strategies are as follows

• Investing in backlinks.
• Bribing individuals to get access to their networks.
• Link spamming in public discussion threads is a form of spamming.
• Various ways to link.
• Confusion-inducing redirects.
• Consider the importance of link relevance while deciding how many backlinks you need.
• The number of links you have is not as important as the quality of the links you have.
• As previously said, best link building ideas takes time and patience. It’s not a job you can do and forget about.
• Your site might gain a lot of backlinks in the months to come if you follow a well-thought-out strategy from the list above and implement the necessary strategies.
• Other People’s Blogging
• Beginner

Guest blogging is less successful than it previously was for two main reasons

• Bloggers are fed up with receiving requests to do guest posts.
• It’s also worth noting that Google has dramatically cut the value of links from guest articles.
• On the other side, guest posting may be used to build links and therefore, as long as you follow the following rules:
• Only write guest posts for websites that are exceedingly selective in their content. If the site accepts links, you likely don’t want one from them.
• Exact match anchor text should not be used in your external links building ideas.
• Aim to have your articles appear on websites that are related to your niche (even if that means compromising on Domain Authority)
• It would help if you didn’t use guest posting as your exclusive (or even major) method of obtaining backlinks. Leaving a streak like that is not something you want to do.