In response to this issue, Google made one of the most significant algorithm adjustments in recent memory. Google Panda was the name given to the new algorithm. Despite the name’s likability, these approaches seriously threaten websites and SEO experts.
According to the new policy, Google is cracking down on content farms that produce a large number of low-quality articles only to dominate search results and sell banner advertisements.
The focus of Panda updates has remained on content and how to weed out the low-quality content from users’ search results.
Search engines penalize “low-quality” or “spam” information to prevent it from ranking highly. If we don’t understand why Google is weeding away irrelevant or unhelpful results, we’re missing the point.
In addition to sites like Mahalo and Ezine articles, many more have been affected by the Panda update. I was startled that Ezine articles were affected because they examine and modify content (and even reject some). They now claim that they will be more stringent regarding the items they allow in their store.
To help users find high-quality content, Google’s Panda update has been decreasing the visibility of websites that don’t meet their needs. As usual, keep an eye out for any possible implications of this penalty on our traffic and ensure that our content is of the highest possible quality when developing the latest.
Publishing material just for the sake of boosting traffic is a bad idea. Most websites are making the change so that search engine users will be drawn to their site, increasing the number of impressions and click-through rates on advertising.
It’s more important to them than the quality of the content to get a lot of traffic. As a society, we must never forget about this. Google is only doing its best to provide us with what we want, which is authentic, useful, and high-quality content.
We need to exercise greater caution regarding the material we choose to publish. Avoid writing material expressly to trick search engines, as some do. Please use any local content farming websites we may have when the Panda upgrade is implemented in your country. As the competition is dwindling, we may have an opportunity to rise to the top of search results for the keyword phrase you choose.
SEO is a zero-sum game in the end. If content farms are eliminated from the SERPs, then content creators will rise to the top of the results. Take advantage of the opportunity.
Differentiate or die: What Google Panda taught us was to never put all of your eggs in one basket at once. It’s especially not Google that I’m talking about here. It’s not a good company strategy to rely on just one source of visitors and revenue. It’s a risk. Because we have no control over a third party, we should never rely solely on one channel or platform. Any organization that can be destroyed immediately by a single algorithm update is doing something incorrectly.
E-A-T: It is possible to link the content farm issue to the idea of expertise, authoritativeness, and trustworthiness (E-A-T, as stated in the quality rater recommendations). As a rule, Google prefers to give props to websites that offer high-quality material written by experts in their field. To avoid becoming a content farm, follow the quality rating guidelines.
Content marketing: Promoting a brand’s message through the use of relevant Before Panda, the term “content marketing” didn’t exist. You can see exactly when the term began to rise in popularity on Google Trends.
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