10 Methods For Email Marketing To Transform Leads into Customers

Tips for email marketing with the right tactics and optimized content can still compete with most of the latest online marketing platforms.

Latest advancements, such as dynamic content, automated emails, and triggered emails, combined with personalized content and calls to action, are perfect for email marketing success.

According to OmniSend, you can expect a return of 40$ for every 1$ spent on email marketing. If you are also looking for business success, The Techno Studio UK has put together a list of tips for email marketing to help businesses convert leads into customers.

Gather Email Pool With Leads Magnets

All of us love free items and discounts. Why not? Potential customers are more inclined to provide you with their contact information when they are getting anything in return.

Lead magnets are perfect for gathering an email pool of potential customers. Free e-books, subscriptions, or discount items are compelling ways to make customers act on your call to action.

Optimize your lead magnets for conversion, so you can take advantage of the opportunity to grab potential leads. Once you have customers’ email information, run a vigorous email marketing campaign to convert leads into conversions.

Segment Leads To Fit Their Needs

One mistake marketers make while running an email marketing campaign is targeting every lead with the same content. Segmenting your readers can help by personalizing the content of emails according to potential customers’ demands.

Segment your audience keeping in view the following parameters:

Demographics: Location-based campaigns will help readers connect to your content better.

Engagement: Retargeting approach can be beneficial to personalize the content for interested customers.

Place in Sales Funnel: Potential customers and existing customers will require different kinds of content to relate to and engage with your band.

After segmenting your audience, optimize your email content to fit their needs best and provide them with a better-personalized experience.

Personalize Email Content

Numerous emails get lost in the sea of spam messages in the inbox. Personalization is a way to go if you want to ensure your content reaches potential customers.

Emails talking directly to the customers without a robotic tone have more chances to grab readers’ attention. According to Wordstream, personalized emails have the potential to bring a 122% return on investment.

Blue Research reported that 96% of customers complained about receiving mistargeted emails from different brands, which forced them to lose interest in a brand.

Content is an integral part of the personalization strategy. Connect with the users with engaging, personalized content that compels readers to respond to your call to action.

Utilize Dynamic Content

Dynamic content is a way to personalize your marketing efforts and connect with the leads. When content optimizes itself based on customer behavior and preferences, it will give them a sense of relevancy and personalization.

Content optimization according to gender, geographics, and purchasing patterns will help engage potential customers and show them what they need to see.

Incorporating dynamic content in emails will increase the anticipation among the readers, and they will be waiting to see what you have to offer in your next emails.

Optimize Subject Lines

Subject lines are as important as your body content, even more important, in my opinion. Optimizing subject lines should be your first preference, as these lines act as your first call to action for the customers.

Try to generate curiosity with your subject lines so that readers are compelled to open your emails. WordStream stated that optimized subject lines could boost Click Through Rates by 50%.

If you want customers to read what you have to say in your email, give a clear call to action in your subject line that best suits the customers’ interests.

Employ Hyperlinked CTAs

Once customers have responded to your first call to action by clicking on your email, now is the time to get right to the point and specify the action you want them to take.

Whether you are reminding them about an item in their product cart or informing them about some discounts, guide them directly to where they can take action.

Use buttons and links that will direct them to your application or website and perform the desired action. According to Business New Daily, hyperlinked CTA can increase the click-through rate by 18%.

Use A/B testing to Identify The Best Emails

A/B testing can effectively improve open rates and deliver your message to the customers. Marketers can get a better idea about what kind of content and marketing strategy suits the business best and apply this knowledge to bring the best results.

You can test different subject lines, CTA tones and buttons, body content, and images to find the most optimized ones for your campaign. No doubt, testing can be challenging and requires expert opinion to identify the option.

The Techno Studio UK can provide this expert opinion and help you identify optimized subject lines, CTA, and content for your email marketing campaigns.

Set up Trigger Emails to Grab Opportunities

When customers respond to certain calls to action on a business website or any social media platform, you can utilize trigger emails to capture the opportunity.

Trigger emails are automated emails capturing an already interested lead and converting him into a customer. According to Wordstream, trigger emails generate 70.5% more CTR as they target already interested leads.

For example, trigger emails can send customers a reminder after they add an item to the purchasing cart. Welcome emails are also a type of triggered email.

Generate Mobile-Friendly Emails

More than 70% of the audience reads their emails on mobile phones, so emails should be mobile-friendly in every way possible.

Optimize all the links, images, and content to be clearly approachable on mobile phones. Your website must also be mobile-friendly to prevent any issues with users reacting to your CTA.

Develop Trust by Nurturing Leads

B2B marketing requires proper research and understanding of the business before running a campaign. For this purpose, nurturing a potential client with a series of emails is instrumental.

Utilize nurture emails to build trust and increase awareness about your brand and services. Information dumping will not help in this regard, so you need to be precise and personalize every step of the sales funnel.

Nurture emails are also effective for B2C marketing but making all these efforts to acquire a single customer is a hassle. However, you can always use this strategy to build brand awareness and nurture quality leads into customers.

Convert Leads With The Techno Studio UK

Email Marketing is a preferred way to nurture your leads over time. With the help of these tips for email marketing, you can optimize your campaign to fit customers’ needs. Follow these tips from audience segmentation and personalized content to trigger emails, and convert leads into customers with time.

If you still need clarification, The Techno Studio UK is here to guide you through email campaigns with its vast digital marketing experience.