Track UTM Parameters In Google Analytics 4

Tagging URLs with UTM codes improves this data by separating visitors from different campaigns (like different email campaigns) into different groups. This helps you better understand their behavior and create more targeted audience lists to improve the performance of any paid media activity that is already going on.
UTM Codes: How To Track UTMS In Google Analytics

Methods Of Organizing UTM Codes

Before you can organize your UTM codes well, you need to know what each parameter means:

  • “Campaign Source” is the Medium where your ads first appeared (Google, Bing, Facebook, Twitter, Website, etc.)
  • Campaign The word “medium” describes the marketing campaign that uses the URL in question (PPC, email, etc.)
  • “Campaign Name” in this, you have to write the name of your campaign.

Using the precise UTM tags, you can see the same channels, mediums, and campaigns driving traffic in your Google Analytics reports.

This tutorial will help you set up UTM tracking in Google Analytics to see where your visitors are coming from and accurately reflect that information in your acquisition reports. With this, you’ll be able to keep better tabs on your Google Analytics progress.

Examine The UTM Parameters Being Tracked

  • Let’s begin with a little test right now. Two links to a demo shop are with us. If this link is clicked, we want to know where Google Analytics thinks the person came from.
  • We went into the test shop. Now, navigate to the Master profile in Google Analytics and select Real-Time reporting on Traffic Sources. We observe that our page has only had a one-page view.
  • According to Google Analytics, the user in our report came from the Source (direct), also known as direct none, and the Medium (none). The Source/Medium would be listed as (direct) under Acquisition and All Traffic, respectively (none).
  • You are probably aware from previous experience that most readers of this column access it via your website. It is called (direct)/(none) because we are still determining the user’s exact origin.
  • In this instance, he arrived from our email newsletter, but Google Analytics does not correctly credit it. You can remedy this by learning how to track UTM in Google Analytics.

Testing Your UTMs

  • Okay, let’s try this again. We should start by clearing our cookies. To do this, open your browser’s settings menu and select “Clear browsing data.”
  • We will return shortly to our regularly scheduled Real-Time reporting. Just select Traffic Sources. In this case, we can observe that there has been a new pageview.
  • This time, though, it was produced by the Medium email and the Source Gmail accounts.


Now you understand the process for constructing URL Query Strings. You can now properly track and analyze your campaigns by adding UTM Tags to all inbound links. You may track the user’s medium and Source by including UTM parameters in your link.

Use the UTM tool to simplify the process of creating these tagged URLs for use in your marketing initiatives. You can now get reliable statistics from Google Analytics.

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