UTM Codes: How To Track UTMS In Google Analytics

Tagging URLs with UTM codes improves this data by separating visitors from different campaigns (like different email campaigns) into different groups. This helps you better understand their behavior and create more targeted audience lists to improve the performance of any paid media activity that is already going on.
UTM Codes: How To Track UTMS In Google Analytics

Table of Contents

"UTM" is an acronym for "Urchin tracking module." UTM codes are added to standard URLs to give Google Analytics and other analytics tools more information about each link and the marketing campaign it is part of.

Using UTM codes, URL tagging ensures that Google Analytics gives your destination URLs to the right campaigns. Simply put, this lets you figure out which emails or paid search results contributed to the overall traffic, which is usually only known by its Source.

If you've set the objectives in Google Analytics, tagging URLs lets, you show your online campaigns' success by showing conversion metrics for each campaign.

Methods Of Organizing UTM Codes

Before you can organize your UTM codes well, you need to know what each parameter means:

  • “Campaign Source” is the Medium where your ads first appeared (Google, Bing, Facebook, Twitter, Website, etc.)
  • Campaign The word “medium” describes the marketing campaign that uses the URL in question (PPC, email, etc.)
  • “Campaign Name” in this, you have to write the name of your campaign.

Using the precise UTM tags, you can see the same channels, mediums, and campaigns driving traffic in your Google Analytics reports.

This tutorial will help you set up UTM tracking in Google Analytics to see where your visitors are coming from and accurately reflect that information in your acquisition reports. With this, you’ll be able to keep better tabs on your Google Analytics progress.

Examine The UTM Parameters Being Tracked

  • Let’s begin with a little test right now. Two links to a demo shop are with us. If this link is clicked, we want to know where Google Analytics thinks the person came from.
  • We went into the test shop. Now, navigate to the Master profile in Google Analytics and select Real-Time reporting on Traffic Sources. We observe that our page has only had a one-page view.
  • According to Google Analytics, the user in our report came from the Source (direct), also known as direct none, and the Medium (none). The Source/Medium would be listed as (direct) under Acquisition and All Traffic, respectively (none).
  • You are probably aware from previous experience that most readers of this column access it via your website. It is called (direct)/(none) because we are still determining the user’s exact origin.
  • In this instance, he arrived from our email newsletter, but Google Analytics does not correctly credit it. You can remedy this by learning how to track UTM in Google Analytics.

Testing Your UTMs

  • Okay, let’s try this again. We should start by clearing our cookies. To do this, open your browser’s settings menu and select “Clear browsing data.”
  • We will return shortly to our regularly scheduled Real-Time reporting. Just select Traffic Sources. In this case, we can observe that there has been a new pageview.
  • This time, though, it was produced by the Medium email and the Source Gmail accounts.

How UTMs Get Added To Your Traffic

We must revisit the recently accessed page and observe the browser's loaded URL to see the change.

  • The first connection is quite obvious. Also, the back end of the link is completely barren.
  • To continue, the second link's URL is a bit convoluted. In this case, the only real change is at the URL's tail end.

Both pages are identical except for the last portion of the URL. This raises the question: what exactly is this tail?

You have probably noticed that some websites' URLs include a question mark after them. They can interact with the server and have the material updated periodically. Nonetheless, we maintain the same information throughout. This is because Google Analytics recognizes and responds to certain patterns in the parameters appended to the end of the URL. A query string refers to the entire end of the string. Key-value pairs in the query string represent parameters.

Understand How Decipher URL Query Strings Is Crucial
  • So, let's examine the query strings of the URLs more closely. The UTM source argument, for starters, is set to Gmail. Please take note of the & symbol separating the parameters.
  • The second input, the UTM medium, is typically an email address. Finally, we have set the newsletter as the value for the UTM campaign property.
  • These factors, such as Source, Medium, and Campaign, are added as key-value pairs, with Gmail, email, and newsletter serving as examples of values.
The Function Of UTM Parameters
  • However, we will use a different method of crediting success in Google Analytics. UTM parameters unambiguously notify Google Analytics that the user's most recent visit to the page originated with our newsletter. You'll also see these details in our Acquisition report, labeled as Source/Medium for newsletters and emails.
  • Something like this is of great importance to us. Using the tagging, we can check how many individuals entered the contest thanks to our referral. You can check how many people bought or reached your target if you have a goal or eCommerce tracking set up properly.
  • This way, you can see how well your tagged links in emails, banner ads, and even offline flyers perform.
  • A user must always be sent to a link with UTM parameters in the query string.
  • Once we arrive at the website, they let Google Analytics know that it shouldn't use "direct" as the Source. However, email, Gmail, and newsletter should replace "medium," "source," and "campaign," respectively.
Measure School UTM Tool
  • Including many factors without making a mistake could be a smooth process. You can get our handy UTM Tool if you need assistance adding perfect parameters.
  • Once the program is running, Go to File > Make a copy.
  • You can then save the document to your Google Drive and make changes there.
  • And this tool makes it easy to generate a ready-made Tagged URL so you can copy and paste it into your advertising platform.
  • Enter the page's URL you want visitors to land on.
  • Add Campaign Medium after you've entered the landing page URL. To further assist you, we have included a drop-down menu from which you can select the Campaign Medium.
  • Specify the origin of your campaign here. In PPC campaigns and their outcomes, the Campaign Content and Campaign Term are two of the most common and useful optional elements.
  • You can now use the UTM Tags that have already been assigned to a Tagged URL. Add this link to your email marketing tool's UTM Tags after entering them.

Summary

Now you understand the process for constructing URL Query Strings. You can now properly track and analyze your campaigns by adding UTM Tags to all inbound links. You may track the user’s medium and Source by including UTM parameters in your link.

Use the UTM tool to simplify the process of creating these tagged URLs for use in your marketing initiatives. You can now get reliable statistics from Google Analytics.

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